Private label products at Albert Heijn
With its extensive range of private label products, Albert Heijn offers its customers the largest choice in quality and price. The company has four private label ranges: AH Huismerk (house label), AH Excellent, AH Biologisch (organic), and Euroshopper. Each of these product lines has quality that customers expect of Albert Heijn and each is designed to meet the specific needs of customers.

AH Huismerk (house label)
AH Huismerk products are designed with the needs of the every day customer in mind. Keeping the price down does not mean that quality suffers. Albert Heijn’s keeps prices low by maintaining direct contacts with the suppliers and large scale purchasing.

AH Excellent
AH Excellent is the brand for inspiring products with a special story. That may have something to do with a refined taste, an exceptionally good recipe, special ingredients, or something so special is that one would expect to find the product in a restaurant rather than a supermarket. AH Excellent products are comparable to products from the best specialist shops, fine restaurants and famous chefs. In short, they offer – at a good value – the best money can buy in the culinary world!

AH Biologisch
The AH Biologisch (AH Organic) line is bringing organic products to kitchen tables of families around the Netherlands. Albert Heijn was the first supermarket in the country where organic products were given their own place among the standard products on offer. Today we the supermarket still offer the widest choice in organic products.

Euro Shopper
The Euro Shopper line offers an extensive range of everyday products at the very best price available. Albert Heijn purchases a large part of the basic products for Euro Shopper together with other European supermarkets. In this way the company succeeds in obtaining the quality customers expect from Albert Heijn at the lowest price possible.
Contact Details
Postal address:
Head office
Provincialeweg 11
1506 MA Zaandam
The Netherlands

