Gall & Gall

Gall & Gall is the leading wine and liquor retailer in the Netherlands. The company was founded in 1884 by a widow under the name of her husband – H.J.T. Gall. He had died young, prompting her to start a business that would provide a steady income as she grew older. The Widow Gall proved to be a successful entrepreneur and spent many years successfully building the business with a sharp focus on what her customers wanted.

By the time she herself died in 1920, the business had two successful stores. The couple’s son took over the business and, following the English example, changed the name to Gall & Gall. He continued to develop the business, which in 1989 became a part of Ahold. Soon after, it was merged with other liquor store chains acquired by Ahold to become the largest business of its kind in the Netherlands.

Today, Gall & Gall consists of more than 540 stores, around 50% percent of which are franchise operations. The company distinguishes itself with a wide range of quality products, a high quality of service and expert advice.

In 2007, Gall & Gall updated its brand image and began pilots for a new type of store with a fresh modern design and a new layout. As part of the changes made in the pilot store, Gall & Gall has also updated its “house style”, in particular evolving its colors and logo to give them a more contemporary feel. In this way, the company is working to broaden its appeal to an increasingly wider customer base.