Today’s focus on price is linked to a long-term effort that was launched last autumn and will continue to be an important focus for the company throughout 2009. The company has also cuting prices on nearly 2,000 products throughout the store.
ICA is taking a three-pronged approach to offer customers even more value and to raise consumer aware of what it is doing. The initiative consists of:
- - Price reductions.
- - Assortment development to provide options for all wallets.
- - A strong marketing effort that guides the customer to a cheaper shopping basket.