Albert will continue to reposition, rebrand and remodel its stores in 2009 to further improve its offering to customers and to improve its sustainable long-term profitability.
“We are creating a sustainable future for our company in this highly competitive market by delighting our customers, by investing in price and value, and by cutting costs,” says Johan Boeijenga, CEO Albert / Hypernova.
Each week up until June 1 the company will open five new stores rebranded from the Hypernova banner to company’s reinvigorated Albert banner. The company first announced a year ago that it would carry out the rebranding.
With the store conversions, the current retail brands Albert and Hypernova will be united under a single brand with a new visual identity, Albert. This includes the transformation of 56 Hypernova and HYPER Albert stores, which will be rebranded Albert hypermarkets by the mid-2009.