With the start of the campaign on April 20, the company has reduced the prices on hundreds of items in each of its stores across its Swedish.
Given the current state of the economy, many customers have been asking for lower prices. At the same time, Swedish customers have suffered and extra blow – the Swedish krona has weakened, resulting in higher prices for many imported foods.
“We are now running a vigorous price campaign on the Swedish market, to help reduce the effects of inevitable price increases, which are the consequence of the weak Swedish krona. We want more and more customers to feel that their money is going further,” said ICA President and CEO Kenneth Bengtsson.
Lower prices on 2,000 items
ICA is lowering the prices of a number of everyday items. In all, there are lower prices on about 2,000 items. This means 200 to 1,000 items per store, depending on the store format and product range. Prices on these items will be lowered by an estimated 2% to 10%, depending on the retailer 's own pricing policy. Most ICA stores are owner-operated.
This campaign is all about everyday goods – everything from cheese, breakfast flakes and sausage to pasta, fish-balls and bread. The campaign includes both our own brands and others.
“This is all part of our efforts to get better at guiding our customers to a cheaper shopping basket. We want our customers to see that ICA has alternatives to suit all wallets,” says Ingrid Jonasson Blank, Vice President, ICA Sverige.
The campaign will be communicated to customers by large displays in the stores, direct advertising as well as marketing on TV, radio, newspapers and on the Internet.
The price reductions are being made possible by cost savings and efficiencies at both the ICA Group and the individual ICA retailers.