The move will take place in the fourth quarter of 2009 and will bring advantages for cooperation between the three companies. Bringing the three companies together in this way will also contribute to the growth ambition of Ahold in the Netherlands.  

Growth ambition Ahold Europe
The ambition of Ahold in the Netherlands is by 2012 to realize profitable growth through the three Dutch brands. "To realize this ambition, it is necessary that the organization work more effectively and efficiently," management said in an announcement to employees, "Effective so that we can grow sales, and efficient so that we can lower costs."

 Therefore, the Dutch companies will focus on the following three organization principles:

- An excellent operation

- Powerful innovation

- Efficient and professional support

Brand and culture
The announcement to employees said that "moving doesn't mean that everything will change. Your workplace will be different, but the company for which you work will remain the same. The same brand, the same people, and the same culture. These things will stay the same."

 Albert Heijn is currently rearranging its office space in Zaandam to make room for the employees of Etos and Gall & Gall who will be moving from their offices in Beverwijk into the building.