Zaandam, the Netherlands, 24 November 2009 – Albert Heijn, Albert/Hypernova and ICA are to launch a new ‘look and feel’ for their low-price EuroShopper range from the start of 2010. Its new, contemporary design is aimed at making the private-label products stand out to shoppers.
All EuroShopper products will have the same red, white and black design, with red featuring on the top and white at the bottom. The logo will be unchanged and will typically be in the top right-hand corner, while graphics will help customers immediately identify the product they’re dealing with. The new design should help customers spot at a glance which is the more affordable in the different products categories. It will be phased in gradually, with all EuroShopper products receiving their new packaging in the course of 2010.
EuroShopper is sourced by AMS Sourcing. Because of its partnerships with various European players, such as Ahold, Albert/Hypernova, ICA and Kesko, AMS Sourcing is able to secure benefits of scale that are then passed on to retail customers.