Our ambition is to make healthy-living choices easy. Helping our customers to live healthily is important to Ahold. A healthy diet – including more fruit, vegetables and fiber, fewer calories, and less saturated fat, sugar and salt – forms an important part of healthy living.
In all our markets, we have programs in place to make it easy for people to make healthy-living choices and to identify healthy products. Our programs offer customers a choice of healthy products and promote those foods that contribute
to a healthy lifestyle.
One of our goals is to be recognized as a leading healthy retailer. Our challenge is to make our product offering healthier, while continuing to deliver on price, flavor, choice, and convenience.
We have set two targets in our strategy to 2015 for healthy living:
1. Increase the sale of healthy products (as defined by criteria from leading health authorities) to at least 25 percent of total food sales by 2015 across the Group.
2. Ensure that each operating company has a comprehensive healthy-living program in place by the end of 2011, aiming to be a leading healthy retailer.
Key elements of our healthy-living programs include:
- Offering a wide range of healthy products in all price ranges, with clear labeling to make it easy for customers to choose healthy products.
- Active promotions to increase sales of healthy products.
- Customer education and information initiatives, including recipe cards and suggestions, in-store and online free food magazines, and children’s education programs.
For more information, see our 2010 CR Report.
Click here to read about the 2011 Health and welness resolutions, approved at The Consumer Goods Forum (CGF) in Barcelona (June 2011). 
Healthy living policies
- Healthy choices
- Allergens
- Organic food
- Alcohol
- Tobacco
- Pornography
- Gambling
Download our policies below.
CR Policies.pdf (283kb)
