This press release refers to the following brands:
Amsterdam, the Netherlands – Ahold announced that a new store look and new logos for its Stop & Shop and Giant-Landover supermarkets in the United States will be introduced tomorrow, August 22. The introduction is part of a series of new initiatives designed to enhance the customer store experience.
In addition to the fresh new look and new logos, the companies are rolling out new prepared foods assortment, an expanded private label offering, updated store signage and décor, new shopping technology and customer websites.
“Today’s announcement is a further step in Ahold’s global strategy to create powerful local consumer brands,” said Ahold CEO John Rishton. “These new initiatives are an important part of the Value Improvement Program underway at Stop & Shop and Giant-Landover.”
