Albert

Albert is one of the brands of Ahold in Central Europe, operating a supermarket format in the Czech Republic and Slovakia. In the Czech Republic Ahold manages the biggest supermarkets’ chain – own Albert stores – and it develops dynamically franchised supermarkets. Everyday, Albert offers its customers the wide variety of food products complemented by the basic non-food assortment. Customers can always find the best of fresh fruit and vegetables as well as warm bakery selection. Apart from the best products to choose from, Albert stores mean also the customer service on the highest level. The private labels such as Albert (high-quality products in attractive prices) and Euro Shopper (the cheapest good-quality products) are available in Albert supermarkets. A weekly promo leaflet consists of the most attractive products in competitive prices.

Ahold announces strategy for profitable growth
On Monday, November 6, 2006, as part of our strategy for profitable growth, we announced that, in regard to our business in Central Europe, we plan to focus on the Czech Republic.
Read more about our strategy

Johan Boeijenga, President and CEO Albert/Hypernova

“We serve millions of customers every year in Central Europe. Our stores offer a wide choice of assortment at competitive prices every day.”