As part of its strategy, Ahold has the following primary targets:
- Net sales growth: To achieve a sustainable net sales growth of 5 percent, mainly from identical sales growth following its repositioning programs.
- Return on net sales: To achieve a sustainable retail operating margin of 5 percent on average for the retained retail banners.
- Investment grade: During 2007, Ahold regained an investment grade rating from both Standard & Poor's and Moody's.