Saturday, April 21, 2007
Zaandam - Albert Heijn’s web store has been completely updated with effect from April 17. The site is the first to make use of smart filter technology.
Albert Heijn's webstore (Albert.nl) offers products from Albert Heijn, drugstore Etos and liquor store Gall & Gall articles. As the first online supermarket to make use of smart filter technology, the webstore enables customers to shop online with increased comfort and speed. Albert.nl offers customers an easy one-stop shopping solution with ample choice. Successfully so, because in 2006 Albert.nl booked sales growth of more than 26% for the fifth time in a row. And since then, its distribution area has grown further.
Smart technology
Ingenious filter technology enables customers to shop online with increased comfort and speed. Albert Heijn is the first online supermarket store to make use of this filter technology. By being innovative, Albert Heijn is striving to accommodate its customers’ wishes as much as possible. With this technology, the company is making shopping online easier than ever.
Inspiration
Convenience and inspiration are the key words of this new site. The site emphasizes the visual aspects of online shopping. The web store is divided into departments with product images so that customers can immediately find what they are looking for. Alongside the selected products, matching recipes are presented and the ingredients can be added to the shopping cart with one click of the mouse.
Theme stores
Also new are the site’s special theme stores. All ingredients for a successful party, for example, are presented together in an organized way. The items that already offered customers great convenience are being kept, of course. In this way, customers can still keep their shopping lists from previous orders so that not all products have to be looked up again for a later order. By entering their Bonus Card numbers, users also get a list of their most recently bought products on their screens.