Thursday, August 09, 2007
At the start of August Albert Heijn opened its first AH to go store at Amsterdam's Schiphol Airport.
Annually, around 46 million passengers pass through Schiphol and the airport employs approximately 62,000 people. Sander van der Laan, Albert Heijn's Commercial Director: “Schiphol is a highly attractive market for our convenience formula. We aim to expand this convenience formula to a hundred locations across the Netherlands over the next few years."
AH to go stores are sited at locations with large streams of passers-by, such as train and subway stations, busy shopping streets, business parks and institutions like hospitals. The plans to expand the AH to go convenience formula reflect the trend among consumers to eat their breakfast, lunch or snacks out of doors and their increased focus on convenience, speed and healthy eating.
The Schiphol store is the 34th outlet for the convenience formula. A new AH to go will shortly open its doors in the World Trade Center in the southern part of the Dutch capital of Amsterdam. Other stores are also slated to open this year at various Dutch railway stations.