Wednesday, October 31, 2007
Albert/Hypernova has introduced, as a part of its recently announced strategy, a new visual identity. The modern design is a part of strategic changes that are to help the retail chain Albert to achieve leading position on the Czech market.
In the second half of 2008, the new attractive logo will replace the current visual style of Hypernova stores, which will be re-branded to HYPER Albert and it will be gradually implemented in the current Albert stores. In addition to the new logo, all stores will have in common a wide assortment and a comfortable shopping environment.
“In an imaginative way the new logo will unite the three store formats Albert under a single brand. At the same time it responds to the needs of the modern customer -- namely households with children who are of special importance for our stores,” said Albert/Hypernova President and CEO Johan Boeijenga.
The new logo reflects the original Albert and Hypernova banners in terms of colour setting. Three oval shapes represent multiple formats of future Albert stores. The blue colour reflects the original Albert logo, yellow is the link with Hypernova and the green brings in freshness. Tests with customers indicate that the overall design of the logo is very fresh and appealing to them.
The logo also symbolizes essential benefits of Albert brand: great choice, wide assortment of fresh food, friendly staff and always a good price.
Several proposals for the new identity were tested among Czech customers. The new logo emerged as a clear winner of these tests, fulfilling both retail customer preferences and company objectives.