Reshaping retail


We want to operate in the simplest, most efficient and cost-competitive way, so that we can invest more in value for our customers.

We are leveraging our capabilities and resources as an international company and working on better processes and systems across our businesses.

The savings we unlock with Simplicity will be reinvested into our offering for customers to drive our successful business model.


Reduce costs by €350 million in 2015.

Simplifying the way we transport our products
Dec 15, 2012

Simplifying the way we transport our products

Ahold Europe is working to optimize the way products are transported from distribution centers to st...

Read about our other strategic pillars


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