Our brands

Pingo Doce

Facts & figures

Company Name: Pingo Doce
Established:
The first Jerónimo Martins store dates back to 1792. Pingo Doce was established in 1980
Joint venture with Ahold formed:
1992
Brands: Pingo Doce
Market area: Portugal, in Europe
Store formats:
Supermarkets
Own brands include: Essentya, Pingo Doce, Pura Vida, Electric & Co, and Ultra Pro
Leadership: Pedro Manuel Soares Dos Santos


Pingo Doce is the largest supermarket chain in Portugal. It is managed by JMR, a joint venture between Jerónimo Martins Holding and Ahold. Pingo Doce guarantees low prices and good service, with a focus on healthy, fresh meals.

While the first Jerónimo Martins store dates back to 1792, the Pingo Doce chain was established in 1980. The joint venture between Jerónimo Martins and Ahold was formed in 1992.

Pingo Doce stores are committed to providing fresh perishables and everyday household products, at guaranteed low prices and with good service. The company continues to focus on its commercial proposition, emphasize its own-brand and perishable products, communicate about its competitive pricing, and manage operating costs. The company is reinforcing its focus on the excellence of its own brands through a pioneering program to continuously improve their nutritional profile by using healthier recipes and ingredients.

Pingo Doce operates more than 382 stores.


JMR

JMR was formed in 1992 when Ahold partnered with Jerónimo Martins, SGPS, S.A. The company manages Pingo Doce and is headquartered in Lisbon, Portugal. Ahold holds 49 percent of the shares and corresponding voting rights in JMR, and shares equal voting power on JMR’s board of directors with Jerónimo Martins, SGPS, S.A.

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